Right now, I’m in the midst of my senior thesis project, creating an entertainment marketing campaign for the film Gina Catchatori Eats Men. This has been an incredible opportunity to gain experience designing a full, cohesive campaign for a movie, and I can’t wait to share the final campaign at the end of the semester.

As the Marketing Director, I’ve spent the past few months developing a campaign that embodies and effectively promotes the film. I began in June by launching an Instagram page, creating key art and mood boards, generating publicity ideas, building a website for the film, researching film festivals, and, most importantly, crowdfunding for the production.

I learned to navigate Seed&Spark and created a comprehensive crowdfunding campaign, including the story, video, quotations, detailed donation incentives, and wishlist items—all paired with visuals I designed to capture the tone of the film. Since our campaign launched on October 17th, we’ve raised $8,950 toward our $7,000 goal. I’m incredibly proud of this achievement and excited to see how the crew’s talents come together when the film is finished.

If you are interested in seeing the campaign I created, you can check it out here.